An infographic is an example of a static visualization. Static visualizationĪ static visualization provides only a single view of a specific data story. There are two main types of data visualizations. However, a pie chart may be better suited to show the percentage of colored packaging in your inventory. For example, you may use a bar graph to represent packaging sales by color in the last month. Relationships between the data points and the insights you want to communicate will determine the best graphical representations.
You can choose from several different chart types for efficient visual discovery. For instance, you may remove sales volume data from the holiday months and after marketing campaigns to identify average sales by packaging type. Clean the dataĭata cleaning involves removing redundant data, performing mathematical operations for further analysis, or filtering and converting data to meet the question criteria. For example, you could collect historical sales volume, marketing campaigns, and product packaging data to find the best packaging. Your company may also have existing data archives available for analytics. There are massive datasets available online for purchase and use. Collect the dataĭata collection involves identifying internal and external data sources. Visuals you use to communicate your findings effectivelyįor example, a retailer may seek to understand which type of product packaging gets the most sales.A clear goal helps determine the type of: You can define a data visualization goal by identifying questions that your existing dataset can potentially answer. There are five steps for effective data visualization. For example, a sales team works together to increase the height of their sales bar chart in one quarter. They can use visual analytics to measure goals and progress and improve team motivation. The entire group can visualize data together to develop common goals and plans. Increased employee engagementĭata visualization techniques are useful for communicating data analysis results to a large team. You can identify gaps in your customer service, strategically improve products or services, and reduce operational inefficiencies. Improved customer serviceĭata visualization highlights customer needs and wants through graphical representation. For example, they can identify patterns, discover trends, and gain insights to remain ahead of the competition.
They save time through faster data analysis and the ability to visualize the bigger picture. Key stakeholders and top management use data visualization to interpret data meaningfully. Some benefits of data visualization are as follows: Strategic decision-making
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